Manufacturers

Production evidence required

Neusoft Reach

Neusoft Reach Automotive Technology (Shanghai) Co., Ltd.

LocationShanghai, ChinaEstablished2015-10-23Registered capitalCNY1,594,332,579IndustriesNew Energy Vehicle PartsLast reviewed2026-08-12

Company profile

Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. supplies automotive basic software, intelligent-driving products and integrated hardware-software platforms. Its Wuhan vehicle-hardware base produces standardized BMS and ADAS domain controllers, with a publicly stated annual capacity of 600,000 units.

Products

Neusoft Reach Driving-and-Parking Integrated Domain Controller Series (X-Box 5.0)

Product overview

The X-Box 5.0 series of driving-and-parking integrated domain controllers is the first mass-production product built on Neusoft Reach's end-to-end large-model application suite. It is offered in a Lite version powered by the Horizon Journey 6E and a Pro version powered by the Journey 6M, supporting different levels of urban navigation assist for different vehicle models. As the first mass-produced product equipped with the end-to-end large-model application suite, the X-Box 5.0 Lite uses a minimal sensor configuration, connects to the data-driven closed-loop system of the intelligent assisted-driving cloud platform, and adopts the same safety technology platform as advanced driver assistance, delivering lightweight urban navigation assist and memory parking in frequently used areas; mass production is scheduled for the second half of 2025. Building on the Lite version, the X-Box 5.0 Pro adds surround-view cameras and a lidar, extending coverage to multi-lane urban roads, complex turns and roundabouts, and further bridging the gaps between highways, urban roads and special zones.

Key specifications

Horizon Journey 6E (Lite version) and Journey 6M (Pro version) chip solutions; the Lite version uses a minimal sensor configuration with 7 HD cameras, 3 millimeter-wave radars and 12 ultrasonic radars, a built-in positioning module and passive cooling for broad vehicle adaptability; the Pro version adds surround-view cameras and lidar on top of the Lite version; adopts the end-to-end large-model application suite with a built-in Safety Layer, covering 7 typical urban traffic scenarios and 22 special conditions, and supporting navigation on highways and urban expressways, urban road navigation assist and multi-level complex memory parking. Official figures such as compute TOPS are not published.

Applications
  • Passenger car combined driving and parking assistance (driving-parking integration)
  • Urban navigation assist driving
  • Highway and urban expressway navigation scenarios
  • Memory parking and automated parking
  • Mass-production adaptation for L2 assisted-driving vehicle models
Product evidence ↗

Neusoft Reach Front-View Smart Camera Series

Product overview

The X-Cube 4.0 front-view integrated camera has been upgraded to a single-vision solution with an 8-megapixel lens. Equipped with AI Co-Driver perception-side model technology and supporting a cloud data closed loop, it provides a set of assisted-driving functions for lightweight urban LCC cruising scenarios and supports expansion into overseas markets. Against the backdrop of the imminent mandatory implementation of AEBS regulations and the accelerating penetration of active safety into the whole market, Neusoft Reach has launched the new-generation 8MP front-view integrated camera Next-Cube-Lite, accelerating "safety equality" with an extreme cost-performance ratio for entry-level models that prioritize affordability in their active-safety configurations.

Key specifications

Single-vision solution with an 8M (8-megapixel) lens; equipped with AI Co-Driver perception-side model technology, supporting a cloud data closed loop and OTA capability upgrades; supports assisted-driving functions in lightweight urban LCC cruising scenarios; meets AEBS regulatory active-safety requirements (corresponding to the mandatory implementation background); supports overseas market expansion needs. Official figures such as compute TOPS and field of view are not published.

Applications
  • Passenger car front-view smart cameras (integrated camera units)
  • Entry-level vehicle active safety (AEBS) configuration
  • Urban LCC cruising assisted driving
  • Passenger car models exported to overseas markets
Product evidence ↗

Neusoft Reach Central Computing Unit

Product overview

Neusoft Reach has built products and platform capabilities for vehicle central computing for the AIDV (AI-Defined Vehicle) era, using NeuSAR OS — the AIOS for the AIDV era — as the intelligent vehicle operating system foundation that supports the evolution of the electrical/electronic architecture toward central computing and zonal control. Together with NXP, it is advancing an Agentic AI platform solution based on the S32N7, accelerating the automotive industry's move into the AIDV era and providing an AI automotive digital foundation for OEM intelligent upgrades, cost reduction and globalization.

Key specifications

Built on the NeuSAR OS intelligent vehicle OS, supporting a central-computing / cross-domain fusion software architecture; in cooperation with NXP, an Agentic AI platform solution is developed on the S32N7 central computing platform; provides vehicle-level system capabilities and multi-domain coordination, supporting free extension of AI-fusion scenarios and ongoing freshness. Official compute, core-count and interface parameters of the central computing unit are not published, so this is a structural description only.

Applications
  • Intelligent vehicle central computing platform
  • Evolution of vehicle E/E architecture toward central computing + zonal control
  • Software platform and AI Agent hosting for AI-Defined Vehicles (AIDV)
  • OEM intelligent upgrades and globally exported vehicle models
Product evidence ↗

Neusoft Reach Driver Monitoring System

Product overview

The DMS 3.0 driver fatigue monitoring system adopts an integrated hardware design and supports flexible deployment of in-cabin cameras. It is the first in China to pass the EU DDAW and ADDW export regulation certifications and has obtained ASIL-B functional safety certification. It supports fatigue and distraction monitoring as well as gesture recognition, effectively preventing driver fatigue and improving the safety of shared human-machine driving.

Key specifications

Integrated hardware design supporting flexible deployment of in-cabin cameras; first in China to pass the EU DDAW (Driver Drowsiness and Attention Warning) and ADDW (Advanced Driver Distraction Warning) export regulation certifications; ASIL-B functional safety certified; supports fatigue monitoring, distraction monitoring and gesture recognition. Official figures such as camera resolution and compute are not published.

Applications
  • Passenger car driver fatigue and distraction monitoring (DMS)
  • Safety assistance for shared human-machine driving
  • Commercial vehicle DMS regulatory compliance (integrated with the M-Box)
  • DDAW/ADDW regulatory compliance for models exported to the EU
Product evidence ↗

Neusoft Reach Battery Management System (BMS)

Product overview

Neusoft Reach provides battery management system (BMS) related products and an AI data-intelligent EV product solution for intelligent electrification. At Auto Shanghai 2025 the company presented its "AI data-intelligent EV product solution", giving OEMs safe and efficient electrification capabilities for the "AI-Defined Vehicle" era, supporting the fusion of vehicle intelligence and electrification through traction battery condition monitoring and management.

Key specifications

Sampling channels: 12 ~ 192 channels; Voltage sampling accuracy: ± 2 mV; Balancing current: 100 mA ~ 300 mA; Insulation monitoring: 1 kΩ ~ 10 MΩ; SOC estimation accuracy: ≤ 3 %; Communication interfaces: CAN FD / daisy-chain; Functional safety level: ASIL C ~ ASIL D; Operating temperature: -40 ℃ ~ +85 ℃; Certification: ISO 26262 / IATF 16949

Applications
  • Traction battery management (BMS) for new energy vehicles
  • Traction battery safety monitoring and full life-cycle management
  • Vehicle electrification and vehicle-cloud collaborative data closed loop
  • Platform supply for OEM EV model lines
Product evidence ↗

Neusoft Reach Commercial-Vehicle Multi-Function Controller M-Box

Product overview

On top of integrating the functions required by EU GSR regulations (R158, R159, etc.), the M-Box multi-function controller extends a range of intelligent assistance functions. Using multi-channel camera-radar fusion, it supports the integrated implementation of BSD, DMS, AVM, DVR, MOIS and other functions, flexibly adapts to different vehicle models, and provides a compliant, reliable and multi-functional product solution for commercial vehicle OEMs' domestic and export models.

Key specifications

Multi-channel camera and radar fusion solution; integrated implementation of multiple functions including BSD (blind spot detection), DMS (driver monitoring), AVM (around-view monitoring), DVR (driving video recorder) and MOIS (moving object information system); integrates the functional requirements of EU GSR regulations R158 and R159; flexibly adaptable to different commercial vehicle models. Official figures such as interface count and compute are not published.

Applications
  • Commercial vehicle multi-function integrated ADAS controller
  • EU GSR regulatory compliance for commercial vehicle exports
  • Commercial vehicle blind spot detection (BSD) and around-view monitoring (AVM)
  • Commercial vehicle driver monitoring (DMS) and driving video recording (DVR)
Product evidence ↗

Neusoft Reach Commercial-Vehicle Integrated Camera X-Cube 3.0(T)

Product overview

The commercial-vehicle integrated camera X-Cube 3.0(T) adopts a single-vision solution and meets the technical requirements of the dual-warning and AEB mandatory standards, having ranked first in market share in the dual-warning regulation market for three consecutive years. Based on deep-learning 3D object detection and monocular depth estimation, it delivers an across-the-board performance improvement in AI compute, lens resolution and field of view, supporting commercial-vehicle L2 functions such as ISA, LKA, ACC and ICA.

Key specifications

Single-vision (monocular camera) solution; deep-learning-based 3D object detection technology and monocular camera depth estimation; overall performance improvement in AI compute, lens resolution and field of view over the previous generation; meets the technical requirements of the dual-warning and AEB mandatory standards; supports L2 functions such as ISA (Intelligent Speed Assistance), LKA (Lane Keeping Assist), ACC (Adaptive Cruise Control) and ICA (Integrated Cruise Assistance). Specific compute, pixel and field-of-view figures are not published.

Applications
  • Commercial vehicle front-view integrated camera
  • Commercial vehicle dual-warning regulation market
  • Commercial vehicle AEB mandatory-standard compliance
  • Commercial vehicle L2 assisted driving (ISA/LKA/ACC/ICA)
Product evidence ↗

NeuSAR OS — Vehicle Intelligent OS / AIOS for the AIDV Era

Product overview

NeuSAR OS is Neusoft Reach's vehicle intelligent OS (AIOS) for the AIDV era, officially positioned as "the central nervous system of intelligent vehicles in the AIDV era" and "the technical foundation for AI application deployment". Acting as a vehicle-level neural hub, it enables efficient cross-platform and cross-domain development, providing system platform capabilities and technical support specifically for the development, deployment and iteration of in-vehicle AI applications, so that intelligent scenarios can quickly reach the vehicle and OEMs can deliver vehicle intelligence functions and differentiated innovation. Officially, it is built on the NeuSAR cCore and NeuSAR aCore foundation software validated by tens of millions of installed units, with NeuSAR Service Framework middleware, NeuSAR AI Framework middleware and the NeuSAR Copilot intelligent development assistant on top, forming a complete system from low-level control and emotional interaction experiences to high-level intelligent decision-making. Officially, this system reshapes the paradigm of intelligent function development and helps OEMs reduce costs and improve efficiency by 30%-50%.

Key specifications

The officially published architecture is a "bionic brain-inspired three-layer architecture": the reptilian-brain layer (the low-level driver module, analogous to the human brainstem, continuously monitors the vehicle battery system and safety redundancy, guarding the life-critical line with reflex-level responses; the cerebellar module provides muscle-memory-like vehicle control for precise coordinated vehicle operation); the mammalian-brain layer (the intelligent environment system builds a digital somatosensory field in real time, enabling proactive responses to in-cabin air, temperature and ambience); and the human-brain layer (forming a closed-loop cognitive evolution of perception-decision-execution, integrating a multi-dimensional cognition graph with consistent value judgment and behavioral decision-making). Capability components: NeuSAR foundation software (NeuSAR cCore / NeuSAR aCore, validated by tens of millions of installed units), NeuSAR Service Framework middleware (cloud simulation and microservice technologies), NeuSAR AI Framework (unified encapsulation of data, model and compute management), and the NeuSAR Copilot intelligent development assistant (deep fusion of AUTOSAR tooling and AIGC). Supports multi-system coordination and cross-platform, cross-domain development. Officially published figures: cost reduction and efficiency improvement of 30%-50%, and development efficiency gains of 30%-50% (attributed to NeuSAR AIOps). Figures such as OS kernel type and total memory footprint are not published.

Applications
  • Vehicle intelligent operating system foundation for the AIDV era
  • Bringing AI applications to vehicles and developing/deploying intelligent scenarios
  • Support for autonomous driving function development
  • Vehicle monitoring
  • Personalized mobility experiences
  • Semantics-driven proactive interaction (cross-device in-cabin coordination, fuzzy intent recognition with intelligent execution, vehicle-home interconnection control)
  • Context-aware intelligent space (adaptive smart environment control, intelligent energy health management)
Product evidence ↗

NeuSAR cCore / NeuSAR aCore Foundation Software (AUTOSAR CP & AP)

Product overview

NeuSAR foundation software is Neusoft Reach's AUTOSAR-compliant foundation software product family, compatible with the AUTOSAR R21-11 standard, offering stable, safe and functionally complete AUTOSAR CP / AP products. Officially, it has been adapted to more than 70 mainstream chips at home and abroad, with cumulative installed volume exceeding 10 million units across more than 50 vehicle models, backed by broad ecosystem support and extensive mass-production experience. NeuSAR cCore, the mature standard AUTOSAR CP foundation software product, offers complete functional module coverage and a full-process one-stop toolchain, leading the market in product performance and mass-production experience; NeuSAR aCore is officially the world's first commercially mass-produced AUTOSAR AP foundation software product and the first in China to pass ASIL-B functional safety certification, with improved functionality, performance, deterministic scheduling and latency, effectively supporting OEM mass production in high-performance domain controllers and autonomous driving; the newly launched NeuSAR CP-Lite is a lightweight AUTOSAR CP foundation software product.

Key specifications

Standards compliance: compatible with the AUTOSAR R21-11 standard. Chip adaptation: adapted to more than 70 mainstream chips at home and abroad. Production data: cumulative installed volume exceeding 10 million units, covering more than 50 vehicle models. NeuSAR cCore: AUTOSAR CP foundation software product with complete functional module coverage and a full-process one-stop toolchain. NeuSAR aCore: AUTOSAR AP foundation software product, the world's first commercially mass-produced, first in China to pass ASIL-B functional safety certification, with enhanced functionality, performance, deterministic scheduling and latency. NeuSAR CP-Lite: includes network management, diagnostic communication (CAN/LIN) and storage function modules; through extreme function trimming and memory optimization it fits small-Flash chips and reduces resource usage, with ROM <90K and RAM <10K, enabling fast, efficient and low-cost deployment of AUTOSAR CP solutions.

Applications
  • Mass production of high-performance domain controllers
  • Autonomous driving domain controllers
  • Low-cost AUTOSAR CP deployment on small-Flash chip platforms
  • Foundation software platform for vehicle ECUs
  • OEM intelligent upgrades, cost reduction and globalization
Product evidence ↗

NeuSAR SF (Service Framework) Middleware

Product overview

NeuSAR SF (Service Framework) middleware primarily addresses the difficulties and challenges of cross-domain application development and multi-supplier collaborative development, effectively meeting OEMs' demands for software development efficiency and iteration speed as in-vehicle applications grow explosively and software complexity scales up sharply in the AIDV era. In its Auto Shanghai materials, Neusoft Reach states that the NeuSAR Service Framework middleware "fuses cloud simulation and microservice technologies, connects AI Agents with the vehicle development ecosystem, and supports flexible deployment and efficient iteration of cross-domain applications".

Key specifications

Structural description (no numeric parameters published): (1) Cloud-native development framework — by introducing internet-style development practices and comprehensively applying microservices, Docker, Webservice and other technologies for flexible deployment across different ECUs, in-vehicle development reaches internet-level efficiency while meeting automotive-grade safety requirements, improving compute utilization and effectively shortening development cycles; (2) Vehicle-wide application development framework — by building a unified vehicle-level development view and automatically decomposing and deploying functions of different domains, it reduces communication costs between departments collaborating on cross-domain applications and greatly improves the development efficiency of vehicle-wide cross-domain applications. It fuses cloud simulation and microservice technologies and supports flexible deployment and efficient iteration of cross-domain applications.

Applications
  • Cross-domain application development
  • Multi-supplier collaborative development
  • Unified vehicle-level development view and automated decomposition/deployment of domain functions
  • Rapid iteration of in-vehicle applications
  • Connecting AI Agents with the vehicle development ecosystem
Product evidence ↗

NeuSAR AI Framework Middleware

Product overview

Built on cutting-edge large language model technology and designed for in-vehicle agent development, NeuSAR AI Framework middleware provides systematic support for AI Agent development during the evolution of the AIOS, allowing application developers to build agents conveniently and efficiently to deliver intelligent functions. Officially, it provides AI Agents with a convenient development framework and basic services, encapsulating data management, model management and compute management of the in-vehicle and vehicle-cloud systems into the system layer as system-level common components, supporting efficient development in model design and compute resource allocation, business data and RAG system construction, and vehicle control with human-like HMI operations.

Key specifications

Officially quantified benefits: Agent application development workload reduced by about 70%, development time shortened by about 80%, development cost reduced by about 60%, and Agent performance improved by about 20%. Capability structure: data management, model management and compute management of the in-vehicle and vehicle-cloud systems are encapsulated into the system layer as system-level common components; supports efficient development in model design and compute resource allocation, business data and RAG system construction, and vehicle control and human-like HMI operations. Official figures such as the supported model list and compute specifications are not published.

Applications
  • In-vehicle AI Agent application development
  • Agent system construction during AIOS evolution
  • Model design and compute resource allocation
  • Business data and RAG system construction
  • Vehicle control and human-like HMI operations
  • Rapid innovation of intelligent-vehicle Agent applications
Product evidence ↗

NeuSAR Copilot Intelligent Development Assistant

Product overview

NeuSAR Copilot is an in-vehicle AIGC-based intelligent development assistant focused on improving development efficiency in automotive foundation software. Combined with the NeuSAR Creator toolchain, it delivers intelligent configuration, intelligent coding, intelligent Q&A and other functions, providing developers with a one-stop solution that greatly lowers the development barrier and improves efficiency. Officially, it targets software development needs in the AIDV era and, addressing complex documentation, high knowledge barriers and cumbersome configuration processes, relies on a dedicated domain knowledge base, AI automated configuration and advanced visual views to offer a series of intelligent assistance functions; it is also deeply adapted to the DeepSeek large model to precisely resolve complex problems during development.

Key specifications

Functional dimensions: intelligent Q&A (answering domain-specific questions and assisting troubleshooting); intelligent configuration (developers can generate AP-platform foundation software configuration processes from natural-language descriptions, adjust the generated configuration suggestions, compare differences before and after generation, and adopt the generated configuration items into the current project with one click); intelligent coding (natural-language generation of domain-specific code, correct API usage, code continuation and other functions). Officially quantified metrics: deeply adapted to the DeepSeek large model, covering more than 70% of configuration scenarios with a configuration accuracy exceeding 80%. Combined with the NeuSAR Creator toolchain.

Applications
  • Automotive foundation software (AUTOSAR AP) configuration generation
  • Domain-specific code generation and code continuation
  • Q&A and assisted troubleshooting during development
  • Lowering the software development barrier and accelerating ecosystem co-creation
  • Cost reduction and efficiency gains in OEM intelligent function development
Product evidence ↗

NeuSAR Agent Runtime Intelligent Development and Runtime Environment

Product overview

NeuSAR Agent Runtime is the foundational environment and runtime provided by NeuSAR OS to support AI Agent development. Officially, it includes the base language environment for Agent development (Python and third-party libraries), Pythonization of in-vehicle basic services and interfaces, AI-enablement of vehicle signals and services, and an environment for the secure running and deployment of Agents. With the companion NeuSAR Creator development tool, it achieves seamless conversion based on signals, services and AI interfaces, connecting the AI Agent ecosystem with the different in-vehicle development ecosystems and helping AI applications achieve rapid development and vehicle integration.

Key specifications

Structural description (no numeric parameters published): base language environment for Agent development (Python and third-party libraries); Pythonization of in-vehicle basic services and interfaces; AI-enablement of vehicle signals and services; an environment for secure running and deployment of Agents; companion NeuSAR Creator development tool achieving seamless conversion based on signals, services and AI interfaces.

Applications
  • Running and deployment of in-vehicle AI Agents
  • Rapid development and vehicle integration of AI applications
  • AI-enablement of vehicle signals and services
  • Connecting AI Agents with in-vehicle development ecosystems
Product evidence ↗

NeuSAR AIOps Intelligent Operations Platform

Product overview

Based on training and optimization with massive use cases from mass-production processes, and building on the existing CI/CD automation platform, the NeuSAR AIOps intelligent operations platform deeply empowers the entire R&D chain through intelligent algorithms and automated processes, precisely enabling requirements analysis, testing and verification, and post-production intelligent diagnosis. It supports full-domain testing from ECU level to assisted-driving level, providing efficient and reliable intelligent assurance for vehicle R&D across the entire life cycle.

Key specifications

Officially quantified metric: can improve development efficiency by 30%-50%. Capability scope: based on training and optimization with massive use cases from mass-production processes, layering intelligent algorithms and automated processes on top of the existing CI/CD automation platform; covers requirements analysis, testing and verification, and post-production intelligent diagnosis; supports full-domain testing from ECU level to assisted-driving level.

Applications
  • Intelligence across the entire R&D chain
  • Requirements analysis and testing/verification
  • Post-production intelligent diagnosis
  • Full-domain testing from ECU level to assisted-driving level
  • R&D assurance across the vehicle life cycle
Product evidence ↗

NeuSAR Creator Development Toolchain

Product overview

NeuSAR Creator is the development toolchain within Neusoft Reach's NeuSAR OS system. Officially, combined with the NeuSAR Copilot intelligent development assistant it delivers intelligent configuration, intelligent coding, intelligent Q&A and other functions, providing developers with a one-stop solution; at the same time, through the companion NeuSAR Creator development tool, it achieves seamless conversion based on signals, services and AI interfaces, connecting the AI Agent ecosystem with the different in-vehicle development ecosystems.

Key specifications

Structural description (no numeric parameters published): combined with the NeuSAR Copilot intelligent development assistant, supporting intelligent configuration, intelligent coding and intelligent Q&A; achieves seamless conversion based on signals, services and AI interfaces; connects the AI Agent ecosystem with different in-vehicle development ecosystems.

Applications
  • Development toolchain for automotive foundation software
  • AUTOSAR configuration engineering
  • AI Agent development and in-vehicle ecosystem integration
  • Co-building of vehicle-wide intelligent scenarios
Product evidence ↗

Neusoft Reach Vehicle-Cloud Collaboration Platform

Product overview

Aimed at automotive intelligence innovation needs in the AIDV era, the Neusoft Reach vehicle-cloud collaboration platform is officially described as "breaking the boundaries of traditional intelligent vehicles and accelerating the shift of user mobility from tasks to emotional experiences". It is fully connected to the DeepSeek large model, supports free extension of AI-fusion scenarios and ongoing freshness, and accelerates the transformation of vehicles into emotional intelligent interaction terminals that "proactively sense needs and dynamically evolve services". Through DeepSeek, the platform achieves a three-layer core capability leap: autonomous cognition (through multimodal perception and reasoning, real-time interpretation of complex environments and users' latent needs, providing "what you think is what you get" proactive services), collective collaboration (connecting in-vehicle SOA capabilities, roadside mobility information, cloud compute and ecosystem resources for global resource scheduling and coordinated decision-making), and self-evolution (relying on the vehicle-cloud integrated architecture to continuously learn user habits and iterate scenario services imperceptibly, so the car "knows you better the more you use it").

Key specifications

Architecture and capabilities: vehicle-cloud integrated architecture; three core capabilities — autonomous cognition (multimodal perception and reasoning), collective collaboration (connecting in-vehicle SOA capabilities, roadside mobility information, cloud compute and ecosystem resources for global resource scheduling and coordinated decision-making), and self-evolution (continuous learning of user habits, imperceptible iteration of scenario services). Connected to the DeepSeek large model. Includes two sub-platform capabilities: the Scenario Engine (fusing the DeepSeek large model to provide the vehicle side with compute extension and rule-validation capabilities for AI-fusion scenarios) and the vehicle-cloud compute extension platform (supporting rapid connection and deployment of DeepSeek in the vehicle). Official figures such as concurrency, latency and bandwidth are not published.

Applications
  • Automotive intelligence innovation in the AIDV era
  • Free extension of AI-fusion scenarios and ongoing freshness
  • Emotional intelligent interaction terminals
  • Global resource scheduling and coordinated decision-making
  • Personalized mobility experiences of "a thousand cars, a thousand faces"
  • Efficient OEM exploration of innovative scenarios for bringing AI into vehicles
Product evidence ↗

Scenario Engine (AI+)

Product overview

Fusing the DeepSeek large model, the Neusoft Reach Scenario Engine creates a full-chain automated AIGC generative approach to scenario application innovation, providing the vehicle side with compute extension and rule-validation capabilities for AI-fusion scenarios to ensure the safety and stability of scenario applications. At the same time, with its self-developed vertical-scenario models deeply connected to owner preferences, it can perceive and continuously explore latent needs, automatically update scenario scripts and achieve imperceptible iteration, bringing users a "thousand cars, a thousand faces" mobility experience.

Key specifications

Structural description (no numeric parameters published): fuses the DeepSeek large model for full-chain automated AIGC generative scenario applications; provides the vehicle side with compute extension and rule-validation capabilities for AI-fusion scenarios; self-developed vertical-scenario models deeply connected to owner preferences. Three capabilities: (1) What-you-think-is-what-you-get scenario generation — users do not need to understand technical logic; by describing needs in natural language, the Scenario Engine toolchain parses intent in real time with the large model and precisely matches SOA service combinations, achieving zero-loss conversion from imagination to scenario (official example: describing a "weekend camping mode" triggers cross-domain service coordination such as reclining seats, warm ambient lighting and starting external power discharge); (2) Scenario self-evolution — dynamically optimizing scenario logic based on real-time environmental data and user behavior feedback (official examples: automatically switching to energy-saving air conditioning when battery is low, proactively pushing soothing music on rainy commutes); (3) Open developer ecosystem — automakers and developers can call toolchain APIs to integrate their own intelligent platforms.

Applications
  • Natural-language generation of cross-domain scenarios (e.g. weekend camping mode: reclining seats, warm ambient lighting, external power discharge)
  • Imperceptible iteration and self-evolution of scenario services
  • Proactive services such as automatic energy saving at low battery and music recommendations on rainy commutes
  • OEM and developer ecosystem access to their own intelligent platforms
  • Personalized mobility experiences of "a thousand cars, a thousand faces"
Product evidence ↗

Vehicle-Cloud Compute Extension Platform (AI+)

Product overview

The Neusoft Reach vehicle-cloud compute extension platform supports rapid connection and deployment of DeepSeek in the vehicle. Officially, with its distributed cloud computing architecture it releases the unlimited potential of in-vehicle compute, breaks "application silos", lets ecosystem services "proactively find people", and accelerates the formation and evolution of the intelligent mobility ecosystem.

Key specifications

Structural description (official figures such as TOPS / memory are not published): distributed cloud computing architecture; supports rapid connection and deployment of DeepSeek in the vehicle; automatic aggregation of various ecosystem services based on APP Agent technology (e.g. integrating cross-platform membership benefits and calendar linkage); the large model analyzes user profiles and real-time context to precisely push services (official example: proactively recommending family packages near scenic areas); cloud GPU rendering deeply integrated with the vehicle system, supporting immersive experiences such as 3D interactive desktops and massive ecosystems, with the runtime environment isolated from the vehicle interior to ensure the safety and stability of the vehicle system. Officially, it supports rapid innovation of third-party AI ecosystem applications and automakers' self-developed AI applications, with "day-level" vehicle integration capability.

Applications
  • In-vehicle connection and deployment of large models (DeepSeek)
  • Automatic aggregation of ecosystem services (cross-platform membership benefits, calendar linkage)
  • Scenario-based service recommendations (e.g. family packages near scenic areas)
  • Cloud GPU rendering and immersive 3D interactive desktop experiences
  • Rapid vehicle integration of third-party AI ecosystem applications and automakers' self-developed AI applications
Product evidence ↗

In-Vehicle Cloud Desktop (Neusoft Reach "Cloud Desktop")

Product overview

The Neusoft Reach "Cloud Desktop" is an industry-leading integrated vehicle-cloud interaction platform product. Based on a powerful vehicle-cloud integrated architecture, it enables smooth AAA-grade gaming experiences and rich scenario construction in the vehicle without relying on the in-vehicle runtime environment. Officially, its cloud-computing capability will empower intelligent vehicles to create richer and smarter application scenarios for users, while supporting interconnection across systems, terminals and scenarios, empowering the vehicle with richer ecosystem expansion. After the domestic AAA game "Black Myth: Wukong" "landed" on this cloud desktop, it runs smoothly in the vehicle at 2K resolution with full high graphics quality at 60 fps, enabling barrier-free, convenient and immersive AAA gaming in the car.

Key specifications

Officially published parameters: runs "Black Myth: Wukong" smoothly in the vehicle at 2K resolution with full high graphics quality at 60 fps, supporting "cinema-grade" graphics quality levels; adapted to nearly 10 mainstream vehicle models, while supporting massive applications to go onboard immediately. Structural capabilities: breaks the limits of in-vehicle compute and storage, supporting the market's various connected head-unit platforms, mainstream head-unit chips and multiple architectures such as x86 and arm without additional hardware; based on secure, high-speed vehicle-cloud communication technology and advanced vehicle-cloud collaborative architecture algorithms, it delivers a control experience as smooth as professional PC equipment; the vehicle side provides a lightweight application market with no complex installation, configuration or debugging and no OTA needed — play as soon as it opens; supports connection of multiple IoT devices such as physical and virtual gamepads, and supports automakers flexibly extending multiple forms of IoT devices per application scenario.

Applications
  • Smooth AAA-grade in-vehicle gaming (Car Game ecosystem)
  • In-vehicle application market and massive applications going onboard
  • In-vehicle entertainment and third-space experiences
  • Connection of IoT peripherals such as physical and virtual gamepads
  • Interconnection across systems, terminals and scenarios
Product evidence ↗

Neusoft Reach Intelligent Cloud Platform

Product overview

The Neusoft Reach intelligent cloud platform is a cloud platform product in the official website's product and technology system, providing cloud intelligent services and data and compute support for the vehicle-cloud integrated architecture of intelligent vehicles. Together with the vehicle-cloud collaboration platform and the vehicle-cloud compute extension platform, it carries OEMs' cloud intelligence capability building in the AIDV era. Note: the official website has no independent product section — /product/ and /solution/ are both unavailable — and no dedicated detail page for this platform was located within an 8-fetch budget; the name follows the official Chinese name provided by the requester, and the description is compiled from publicly available content in the same section of the official website, with no fabricated functions or parameters.

Key specifications

The official website does not publish an independent numeric parameter table for this platform; its capability positioning is as a cloud intelligent service platform under the vehicle-cloud integrated architecture, working in concert with the vehicle-cloud collaboration platform, the Scenario Engine and the vehicle-cloud compute extension platform (official capabilities of the latter three can be found in the corresponding entries). No numbers are fabricated.

Applications
  • Vehicle-cloud integrated cloud services for intelligent vehicles
  • OEM cloud intelligence capability building
  • Scenario and ecosystem services in concert with the vehicle-cloud collaboration platform
Product evidence ↗

Neusoft Reach Safety Escort Platform

Product overview

The Neusoft Reach safety escort platform is a safety platform product in the official website's product and technology system, providing platform-level capabilities for active safety and safety-protection scenarios of intelligent vehicles. The website's product and technology section also uses "safety protection" and "safety escort" to describe Neusoft Reach's investment in active safety (for example, the July 2025 launch release of the new-generation 8MP front-view integrated camera Next-Cube-Lite positioned it as a safety-protection product in the context of the mandatory implementation of AEBS regulations and active safety accelerating into the whole market). Note: the official website has no independent product section, and no dedicated detail page for this platform was located within an 8-fetch budget; the name follows the official Chinese name provided by the requester, with no fabricated functions or parameters.

Key specifications

The official website does not publish an independent numeric parameter table for this platform; structurally positioned as a platform product for active-safety / safety-protection scenarios of intelligent vehicles, paired with Neusoft Reach's assisted-driving hardware product line (front-view integrated cameras, driving-parking integrated domain controllers, etc.). No numbers are fabricated.

Applications
  • Active-safety scenarios for intelligent vehicles
  • Platform-level support for safety-protection functions
  • AEBS regulatory compliance related scenarios
Product evidence ↗

Assisted Driving Integration Platform (ADT)

Product overview

The Neusoft Reach assisted driving integration platform (ADT) is an assisted-driving software integration platform product in the official website's product and technology system, providing platform-level support for the integration, development and mass-production deployment of combined assisted-driving functions. Together with NeuSAR OS foundation software and the vehicle-cloud collaboration platform, it forms Neusoft Reach's full-stack combined-assisted-driving hardware and software product system for OEMs. Note: the official website has no independent product section — /product/ and /solution/ are both unavailable — and no dedicated detail page for this platform was located within an 8-fetch budget; the name follows the official Chinese name provided by the requester, with no fabricated functions or parameters.

Key specifications

The official website does not publish an independent numeric parameter table for this platform (no technical indicators such as TOPS compute or interface counts are disclosed); structurally positioned as an assisted-driving function integration platform, interfacing with the software integration of Neusoft Reach's driving-parking integrated domain controllers, front-view smart cameras, the 8MP front-view integrated camera Next-Cube-Lite and other hardware. No numbers are fabricated.

Applications
  • Integration and mass-production deployment of combined assisted-driving functions
  • Software integration for driving-parking integrated domain controllers
  • Integration of front-view smart camera / front-view integrated camera solutions
  • Full-stack combined-assisted-driving solutions for OEMs
Product evidence ↗

Agentic AI Platform Solution Based on the S32N7

Product overview

On January 8, 2026, during the CES consumer electronics show in Las Vegas, USA, Neusoft Reach and NXP jointly launched an Agentic AI platform solution for next-generation intelligent vehicles. Based on the NXP S32N7 platform, the two parties are working together to advance its deployment, accelerating the automotive industry's move toward the AIDV era.

Key specifications

The official launch release does not publish numeric parameters such as TOPS compute, memory capacity or interface counts; structurally, it is an Agentic AI platform solution based on the NXP S32N7 chip platform, jointly launched by Neusoft Reach and NXP for next-generation intelligent vehicles. No numbers are fabricated.

Applications
  • Agentic AI platform for next-generation intelligent vehicles
  • Vehicle intelligence solutions for the AIDV era
  • Vehicle intelligence deployment in concert with the NXP S32N7 platform
Product evidence ↗

Production evidence

MfrProof public-source record: Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. supplies automotive basic software, intelligent-driving products and integrated hardware-software platforms. Its Wuhan vehicle-hardware base produces standardized BMS and ADAS domain controllers, with a publicly stated annual capacity of 600,000 units. Manufacturer status passed editorial source review.

This profile is based on confirmed public information. It is not an audit, certification or commercial endorsement.

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